BEST VIEWED ON LAPTOP or DESKTOP
BEFAB LOGO PRESENTATION
FIRSTLY…
Let me start by thanking you for your patience, I know we run over on this design but if I’m honest I wasn’t 100% happy with where it was when it arrived with me.
After doing the competitor and industry research and analysis and of course, the time we spent talking about the brand and my time looking around your premises seeing the buildings, workwear and vehicles etc I had a clear idea of where I want to take you, so I decided to get involved halfway through the design (and complete the job myself) so that I got the finished design that ‘I had in my head’.
Consistency is key and I knew by creating these new design options we will not be able to go outside of the guidelines meaning the brand and business will be more consistent, current and eye-catching.
I believe now what we have is 99% there and that it will look absolutely amazing once it’s applied to everything.
What I need you all to do next is the following…
- Scroll down this page and view all of the designs and mocks that I’ve created.
- Visualise what it’s going to look like applied everywhere!
- Decide what version of the logo you like best? (Top or Bottom)
- Sign it off.
We will of course talk before we sign it off so that I can make note of any final feedback.
But for now go let it absorb, print it off and place it around the office, in the toilets, kitchen, and random doors and give it 24 hours to sink in.
Trust me it looks very different after 24 hours and you will find the logo starts to become part of you and the surroundings quite quickly.
MAIN LOGO
Main logo with colour variations
GO BIG…
Encase you are thinking of going big, here is a mock design of a billboard over Belfast city hall.
GO SMALL…
We’ve even taken into account the smaller screen be it iPhone, Android or Smartwatch, it will work on all of them.
YOUR PREMISES…
Your premises, vehicles and everything in between will now need a freshen up so that everything is new and consistent.
WORKWEAR…
For embroidery, it would be cool to have the main logo but it would cost much more due to the technique, threads colours and setup. So I’ve also created a more basic flat colour logo for embroidery only. This option will save you money when you get it done.
Aim to have all clothing black for brand consistency.
FINALLY…
A slight change to the design and this is where I’d like you to decide on what logo you prefer best. We’ve got a favourite here in the office but I’ll let you all decide on what one you like best…
Top or Bottom?
