A Massive, 70% of Consumers say that they Trust Opinions posted online.
And this is why I’m always banging on about getting clients to obtain more Google reviews, because they help conversions.
So the conversation today moves onto learning about Social Proof and why it is important to businesses everywhere, but most of all right here locally in Glasgow, Scotland and even the UK because that where our clients do business.
WHAT IS SOCIAL PROOF?
I WANT TO BRING IN AS MANY OTHER OPINIONS, EXPLANATIONS AND EXPERTS TO COVER THIS, BECASUE IT IS IMPORTANT!
HERE IS WHAT WIKIPEDIA SAYS… Social proof, a term coined by Robert Cialdini in his 1984 book, Influence, is also known as informational social influence. It describes a psychological and social phenomenon wherein people copy the actions of others in an attempt to undertake behavior in a given situation. Wikipedia
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